Sales & Marketing
Price: ₦250,000
TCS Digital Marketing Training
Academy Sales & Marketing Course
All About Sales
Refresh, formalize and elevate your marketing ops knowledge and skills to drive your company and career. Join the only global certification program in marketing ops. The course is packed with everything from marketing ops organization fit to campaign ops, administration, sales enablement, budgeting and reporting, to tech and project management – and everything in-between.
Course Overview
At the core of this course, you’ll have a custom sales enablement curriculum that will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort.
We’ve designed the course to develop your valuable strategic and tactical thinking across content, training and sales and marketing alignment. And define the tech stack enhancements that drive scale and efficiency.
Based on our unique 5Ps of Sales Enablement framework, you’ll get a holistic overview of the who, what, why and how of sales enablement, sales operations and salestech so you can advance your sales
enablement ecosystem and drive revenue growth with confidence.
Key Topics
Here are some of the topics that will be covered in this course.
- Introduction to Marketing Operations
- Marketing Ops Organizational fit
- Marketing Technology Tool Management
- Marketing Operations Administration
- Marketing Operations and Campaign Operations
- Sales and Marketing Enablement-Empowering Teams
- Performance measurement, benchmarking & insights
- Effectively Managing Marketing Operations Programs/Projects
- Wrap up & the future of Marketing Operations
Who Should Enroll?
This specialized training course is perfectly suited for individuals with a passion for marketing and sales, as well as entrepreneurs managing small businesses aiming to enhance their branding. Whether you’re an independent business owner, a marketer, or someone eager to explore the world of sales and marketing as a career choice, this program is designed to empower you in realizing your ambitions.
Learning Objectives
- Audit your sales enablement maturity and create a clear business case for department growth
- Refine your buyer personas and create effective sales enablement initiatives to meet their needs
- Build a comprehensive sales enablement framework that will deliver business goals
- Update key buyer journeys and deliver effective messaging across all stages
- Develop comprehensive competitor analysis tools that will empower your sales team
- Connect your sellers, prospects and clients with timely and relevant content
- Equip your sellers with the right training, coaching and guidance
features and benefits
What To Expect
This training program is an ideal choice for sales and marketing professionals who wish to enhance their skills and advance their careers. The program offers a comprehensive curriculum that covers a broad range of topics, such as customer engagement, branding, messaging, content creation, and more. You will acquire practical insights and knowledge that can be directly applied to your work, allowing you to produce effective marketing campaigns that resonate with your target audience.
Whether you are looking to upskill or enter the field of sales and marketing, this training program provides a structured learning approach with clear goals and outcomes. You will gain expertise in developing compelling marketing materials for various channels, such as print, digital, and social media.
Upon completion of the program, you will have the skills and knowledge to create professional and engaging marketing campaigns that drive results and generate leads. You will also learn how to communicate your brand’s message effectively and build a strong brand identity that resonates with your customers.
Apply Here
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