IT & Entrepreneurship

Course Duration: 2 WEEKS

At The End of This 2 weeks short course you will learn

1. Understanding of social media platforms and their respective audiences
2. Knowledge of creating engaging content and content calendars<
3. Familiarity with social media analytics and advertising options
4. Skills in social media management tools and optimization techniques
5. Ability to create a comprehensive social media strategy and plan
6. Practical experience through hands-on activities and group discussions
7. Confidence in managing social media presence for businesses or personal branding
8. Access to additional resources for further learning
9. Opportunity to network with peers and instructors
10. Certification of completion

(WEEK 1)

Day 1 (3 hours)

- Introduction to Social Media Marketing

- Understanding different social media platforms (Facebook, Instagram, Twitter, LinkedIn)

- Setting up social media accounts for business

Day 2 (3 hours)

- Creating engaging content (text, images, videos)

- Understanding content calendar and scheduling tools

- Introduction to social media analytics

Day 3 (3 hours)

- Understanding target audience and creating buyer personas

- Social media advertising (Facebook and Instagram ads)

- Introduction to social media management tools (Hootsuite, Buffer)

(WEEK 2)

Day 1 (3 hours)

- Advanced content creation techniques (live streaming, stories, reels)

- Influencer marketing and partnerships

- Social media crisis management

Day 2 (3 hours)

- Social media optimization techniques (SEO)

- Email marketing integration with social media

- Measuring social media ROI

Day 3 (3 hours)

- Creating a social media strategy and plan

- Budgeting and resource allocation for social media

- Final project presentations and feedback

Unlock the Secrets
to Online Success

Unlock the Secrets to Online Success

Don’t miss this opportunity to enhance your social media management skills and grow your business online.