TCS plus Academy

Digital Marketing

The global standard in

Digital Marketing

Our Program Starts From The Fundamentals Of DIGITAL Marketing, Focusing On Laying A Strong Foundation In Marketing And Digital Marketing, With Covering Essential Concepts Of Marketing Like Segmentation, Targeting & Positioning, Advertising & Sales Promotions, Integrated Marketing Communications, Product & Brand Management, Digital Models & Channels.

Master 200+ Digital Marketing Tools

Program Overview and Learning Objectives.

Enhanced Program Structure: The enhanced program maintains the proven 4-week structure while introducing AI components that amplify learning outcomes and practical applicability. Each week builds upon previous knowledge while introducing increasingly sophisticated AI tools and strategies. The program is designed to accommodate learners with varying levels of technical expertise, providing foundational AI concepts alongside advanced implementation strategies.

Course Duration 4 WEEKS

This DIGITAL MARKETING PROGRAMME is designed to:

Transform you into a digital marketing expert and take up your career to the next level. It caters to those looking for a new career in digital marketing or who want to improve their marketability to potential employers. The course will take you from a competent digital marketer to a domain expert.  This training program is an excellent option for individuals working in digital marketing who want to elevate their expertise and advance their careers.

Core Learning Objectives

Upon completion of this enhanced program, particpants will be able to:
Understand AI's Role in Modern Digital Marketing:

Comprehend how artificial intelligence is transforming each aspect of digital marketing, from content creation to performance optimization, and identify opportunities for AI integration in their own marketing strategies.

Implement AI-Powered Content Creation Workflows:

Utilize advanced AI tools like Jasper AI, Copy.ai, and Writesonic to create high-quality, engaging content at scale while maintaining brand voice and messaging consistency.

Execute AI-Enhanced SEO Strategies:

Apply AI-driven keyword research, content optimization, and technical SEO tools to improve search engine rankings and organic visibility.

Manage AI-Assisted Social Media Campaigns:

Leverage AI platforms for content scheduling, audience targeting, sentiment analysis, and performance optimization across multiple social media channels.

Deploy Intelligent Email Marketing Automation:

Implement AI-powered email marketing systems that provide personalized content, optimal send times, and predictive analytics for improved engagement and conversion rates.

Analyze Data Using AI-Powered Analytics Tools:

Interpret complex marketing data using AI-enhanced analytics platforms to derive actionable insights and optimize campaign performance.

Optimize PPC Campaigns with AI:

Utilize AI-driven bid management, ad creation, and audience targeting to maximize return on advertising spend across multiple platforms.

Evaluate AI Tool Effectiveness:

Assess the performance and ROI of various AI marketing tools to make informed decisions about technology adoption and implementation.

One-Time Payment

With a one-time payment, you’ll get immediate and complete access to the entire course content, including all modules, lessons, and resources.
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