Course Content
Introduction To Digital Marketing
Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer
Social Media Marketing
Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns • Developing Data-Driven Audience and Campaign Insights
Email Marketing
Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation
Website Design
Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight
Digital Marketing
About Lesson

Understanding the Concept of Digital Marketing

Digital marketing is the practice of promoting products or services using digital technologies, primarily on the internet but also including mobile phones, display advertising, and any other digital medium. It differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real-time.

Key Points:

  • Definition: Digital marketing encompasses a range of online marketing tactics, strategies, and channels used to connect with current and prospective customers.
  • Channels and Platforms: Digital marketing utilizes various platforms such as search engines, social media, email, websites, and mobile apps to reach target audiences.

Evolution of Digital Marketing

Digital marketing has evolved significantly over the past few decades, driven by advancements in technology and changing consumer behaviors.

Key Points:

  • Early Years: Digital marketing began with the advent of the internet, with rudimentary websites and email marketing being the primary channels.
  • Rise of Social Media: The emergence of social media platforms like Facebook, Twitter, and LinkedIn revolutionized digital marketing, enabling brands to engage with consumers on a more personal level.
  • Mobile Revolution: The proliferation of smartphones and mobile devices has led to a shift towards mobile-centric marketing strategies, including mobile apps, SMS marketing, and mobile advertising.
  • Data-Driven Marketing: With the abundance of data available online, digital marketers have embraced analytics tools to measure and optimize their campaigns effectively.

Importance of Digital Marketing in the Current Business Landscape

In today’s highly digitalized world, digital marketing plays a crucial role in the success of businesses across industries. It offers several advantages over traditional marketing methods.

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