TCS plus Academy

Digital Marketing

Categories: Digital Marketing
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About Course

Our Program Starts From The Fundamentals Of DIGITAL Marketing, Focusing On Laying A Strong Foundation In Marketing And Digital Marketing, With Covering Essential Concepts Of Marketing Like Segmentation, Targeting & Positioning, Advertising & Sales Promotions, Integrated Marketing Communications, Product & Brand Management, Digital Models & Channels.

What Will You Learn?

  • By completing this program, you will acquire practical insights and knowledge that can be applied directly to your digital marketing work, allowing you to create effective campaigns that engage and resonate with your target audience across various digital platforms.

Course Content

Introduction To Digital Marketing
Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer

Social Media Marketing
Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns • Developing Data-Driven Audience and Campaign Insights

Email Marketing
Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation

Website Design
Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight

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